GO TO WWW.ZILLOW.COM
First things first, you’ll need to register on Zillow by clicking Join in the top-right corner of the Zillow home page. Enter your email address and choose a password. Make sure to check the I am a landlord or industry professional box. After you register, click Agent Hub on the main menu and then click Profile. Your profile’s going to look pretty bare to start, but building it up is quick and simple.
ADD PROFILE PHOTO
Start building your profile by adding your photo. On the Profile page, click Edit Photo on the photo icon. On the Edit Photo page, click Choose file to upload your picture. ***If you do not have a professional, updated headshot you can add an image of our logo. Please request this from our office. Do not use an unprofessional or low-resolution image***
ADD YOUR PROFESSIONAL INFO
On the Edit Profile page, you can also add your business name, contact information, licenses and service areas. Don’t forget to add links to your website and social media accounts, but avoid linking to old social media accounts that you don’t use. After you finish updating your professional information, scroll to the bottom of the page and click Submit.
PROMOTE YOUR BRAND IN THE ABOUT ME SECTION
The About me section is the best place on Zillow to share your story. You can update the section through the Edit button on your Profile. Keep it crisp. Leave out the lengthy sales pitch and real estate jargon — that’s a quick way to turn off potential clients. Focus on your background and why buyers and sellers should work with you.
ADD YOUR PAST SALES
Updating your sales history shows buyers and sellers how active you are in their local area. If you have past sales to add, click Add your past sales to your profile on the Promote Yourself section on Zillow menu or click Agent Hub under the Past Sales header. You’ll need to know the home’s full address, sold date. We, and our board- caution you from adding the sale price. As an industry, we strive to maintain an protect information such as sold comps.
REQUEST REVIEWS
Along with adding your sales history, reviews help agents stand out and win new business on Zillow. Learning how to request reviews through the request form is easy, but getting your clients to actually submit them for you can be a struggle. Reviews can come from anyone you’ve helped with real estate, not just from closed transactions.
CONNECT YOUR LISTINGS
The last step is checking that your active listings are connected to your new profile. Click Agent Hub and then click Listings to go to the My Listings page. Click one of your listings. You should see your new profile (labeled as the listing agent) at the top of the contact form. If that’s not the case, you have a few options: you can troubleshoot the issue, claim your listings manually or reach out to the Zillow listings team at AgentCare@zillow.com. That’s it! You’ve created a free profile in seven easy steps. Not only are you getting prime face time on your listings, you’re branding your expertise to the millions of home buyers and sellers on Zillow every day. But don’t stop there. Set a reminder on your calendar every month to continue requesting reviews and keep your recent sales up to date. Now that you have the basics down, learn more about optimizing your Zillow profile and exposure.
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